When it comes to spirits advertising, white sand beaches with bikini-clad revelers are the norm. But since Tito’s Handmade Vodka is anything but norm, we freed ourselves from  convention and instead celebrated the simple joys that come when you staycation and don’t have to go anywhere at all.

Our campaign begged the never-asked question: is it the palm trees that make paradise? Or is it the vodka? Tito’s would argue the latter.