In a time when every spirits brand was launching a hard seltzer, Tito’s Handmade Vodka knew it wasn’t every spirits brand. So that’s why we didn’t help them launch a canned seltzer. We helped them launch an empty can, Tito’s in a Can*, a limited-edition, 16-ounce, double-steel-walled, insulated, refillable can so Tito’s drinkers can make their own, better-quality seltzers.

In a time when every spirits brand is launching some form of canned cocktail, Tito’s Handmade Vodka knows it isn’t every spirits brand. So far, we’ve helped them launch not one, not two, but THREE limited-edition, empty cans (a 12-16oz, a 16oz and a 128oz) that crush the canned cocktail market by letting fans make their own, better-quality seltzers and cocktails. Tito’s still doesn’t make canned cocktails. They just make the can. And really good vodka.