BRANDCENTER AT VCU
Rebranding the Brandcenter
A new identity system for one of the world’s best graduate schools in the business of ideas.
A new identity system for one of the world’s best graduate schools in the business of ideas.
Twenty-six Brandcenter alumni call Arts & Letters home. Across this industry, Brandcenter is the common denominator in many friendships and careers, forming a network of grateful and proud graduates. That's why we were honored to help the Brandcenter refresh its brand. We updated the logo, established a tone, design system, and brand standards to keep the brand clean, confident, and ready for the future.