During a time when most people are watching athletes compete on the world stage, DICK’S Sporting Goods wanted to find a way to recognize the big moments in sports that can happen anywhere. For the next chapter of our Sports Change Lives platform, we worked with the brand to create a UGC-focused campaign that gives center stage to the triumphs, wins, and celebrations that feel life-changing to everyday athletes. 

The campaign invites anyone who’s ever experienced a big sports moment to submit their own content via social media, allowing the brand to amplify real athletes and experiences.