Google Assistant
Make Google Do It
The most liked video in Google history.
How do you show everyone that Google Assistant makes everything at home a little easier? With a digital activation disguised as a sixty-second commercial disguised as a modern-day version of Home Alone. For one day, the internet came together, shared the love and learned a few things about Google Assistant (and Kevin McCallister). Within the first 24 hours the film received over 36 million views, became the #1 trending video on YouTube and was covered by over 3,000 different media outlets – with zero paid media dollars. There was only one issue with it: everyone wanted to know what Joe Pesci thought about it. So we went and found out.The most liked video in Google history.
How do you show everyone that Google Assistant makes everything at home a little easier? With a digital activation disguised as a sixty-second commercial disguised as a modern-day version of Home Alone. For one day, the internet came together, shared the love and learned a few things about Google Assistant (and Kevin McCallister). Within the first 24 hours the film received over 36 million views, became the #1 trending video on YouTube and was covered by over 3,000 different media outlets – with zero paid media dollars. There was only one issue with it: everyone wanted to know what Joe Pesci thought about it. So we went and found out.Far away from the red carpet, supermodels and music icons have the same problems you do.
Far away from the red carpet, supermodels and music icons have the same problems you do.
On Hollywood’s favorite night, Hollywood’s favorite couple launched Google Assistant to the world, with the universal struggle of the remote. The struggle was so real that the ad landed on Billboard’s “Ten Best Moments from the 2018 Oscars.”